MASTER OF SCIENCE IN MARKETING PROGRAM

The Master of Science in Marketing Program trains marketing researchers to work in industry, consulting firms, nonprofits, government, and other organizations where marketing analysis adds value. The Master of Science in marketing program focuses on marketing analytics.

Program Goals

  • Master of Science in marketing graduates will be equipped for marketing capabilities.
  • Master of Science in marketing graduates will be skilled in critical thinking and problem solving
  • Master of Science in marketing graduates will have functional knowledge of all of the areas of marketing management.
  • Master of Science in marketing graduates will have an appreciation and knowledge of digital marketing

Entry Requirements

  • Processing fee of USD $ 70
  • Two (2) copies of photos with white background
  • Original of Bachelor degree(s) and transcript

Master of Science in Marketing

Program Structure

CORE COURSES

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No. Course Code Subject Name Credit Hours
1. MMKC3001 Marketing Management 3
2. MMKC3002 Branding Strategy 3
3. MMKC3003 Business Management 3
4. MMKC3004 Consumer Behavior 3
5. MMKC3005 Marketing Communication 3
6. MMKC3006 Strategic Planning 3
7. MMKC3007 Research Methodology 3
8. MMKC3008 Digital Marketing 3
9. MMKC3009 International Marketing 3
10. MMKC3010 Financial Management 3
11. MMKC3011 Service Marketing 3
12. MMKC3012 Innovation and Change Management 3
Total 36

ELECTIVE COURSES (2 COURSES)

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No. Course Code Subject Name Credit Hours
1. MMKE4001 Marketing Research 3
2. MMKE4002 Financial Service Marketing 3
Total 6

MASTER PROJECT

MMKP5001 Master Project Thesis

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Total 6

Fees

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Fee
Sem 1 $827
Sem 2 $827
Sem 3 $826.00
Total $2480.00

Assessment Format

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Format A Format B
Course Work 60% $100
Final Exam 40% 0%
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